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Foundations Of Corporate Heritage John M T Balmer

 
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MessagePosté le: Sam 8 Juil - 09:17 (2017)    Sujet du message: Foundations Of Corporate Heritage John M T Balmer Répondre en citant


Foundations of Corporate Heritage
by John M. T. Balmer
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Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.



With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.



Details:
rank:
price: $144.12
bound:
publisher: Routledge; 1 edition (March 16, 2017)
lang: English
asin:
isbn: 113883355X, 978-1138833555,
weight: 1.1 pounds (
filesize:



Foundations of Corporate Heritage John M. T. Balmer
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pp.459-468.DownloadpublicationBalmer,JMTEstablished in 1994, an ICIG symposium has been held in most years at prominent seats of learning since then in the UK, Asia, Africa and EuropeBalmer (Editor) liked it 3.00 avg rating — 1 rating — published 2010 — 6 editions Want to Read saving Error rating book
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